What You'll Do

• Plan, launch, monitor, and optimize lead-generation campaigns across Meta Ads and Google Ads.

• Manage campaigns across search, Performance Max, display, retargeting, lead forms, landing pages, WhatsApp funnels, and call campaigns.

• Work on lead-gen accounts in categories such as edtech, education, healthcare, clinics, wellness, health services, and similar businesses.

• Optimize for CPL, CAC, lead quality, qualified lead rate, conversion rate, cost per qualified lead, and sales conversion.

• Analyze campaign performance daily and identify what is working, what is wasting spend, and what should be tested next.

• Work closely with sales/client teams to understand lead quality and improve targeting, creatives, landing pages, and follow-up flows.

• Build campaign reports, insights, and weekly action plans.

• Support creative testing: hooks, ad copy, landing page angles, offers, and audience hypotheses.

• Track funnel drop-offs from ad click to lead to qualified opportunity to sale.

• Help translate real performance marketing workflows into Diligent's AI agent product insights.

Must-haves

• 3-5 years of hands-on performance marketing experience.

• Strong experience running Meta and Google Ads for lead-generation businesses.

• Experience with edtech, education, healthcare, clinics, wellness, or health related clients.

• Practical understanding of CPL, CAC, lead quality, conversion rate, qualified lead rate, and sales funnel metrics.

• Hands-on experience with campaign setup, budget pacing, targeting, bidding, tracking, and daily optimization.

• Ability to diagnose performance drops and recommend clear actions.

• Comfort with landing pages, lead forms, WhatsApp flows, call campaigns, and CRM handoffs.

• Understanding of Meta Pixel, CAPI, Google tags, GA4, conversion events, attribution, and offline conversion feedback.

• Good communication skills and ability to explain performance insights simply.

• High ownership, attention to detail, and comfort working in an early-stage Environment.

Nice-to-haves

• Experience with SEO, GEO, or AEO.

• Experience with Google Search campaigns for high-intent lead generation.

• Experience with CRMs like HubSpot, Zoho, LeadSquared, Salesforce, or similar tools.

• Experience improving lead-to-sale conversion through sales feedback loops.

• Prior agency experience handling multiple lead-generation clients.

• Experience using AI tools for campaign research, reporting, creative ideation, or optimization.

Interview Focus

• Depth of hands-on Meta and Google Ads experience.

• Lead-generation campaign examples and budgets handled.• Experience in edtech, education, healthcare, health, wellness, or clinic-led campaigns.

• Understanding of CPL, CAC, lead quality, qualified lead rate, and sales funnel metrics.

• Ability to diagnose poor lead quality or rising CPL.

• Tracking, attribution, CRM feedback loops, and offline conversions.

• SEO/GEO/AEO understanding, if applicable.