Introduction
As part of the Where U Elevate team, you are invited to join us on a journey as we connect the next-generation innovative workforce with the industry. This page serves as a guide to ensure that when we tell our story, it's consistent.
"Together We Elevate: Achieving New Heights in Innovation and Collaboration."
Logo
Primary Logo
The logo's design narrates a journey of ascent, with a staircase reaching towards the sky, symbolizing the path to success. Each step embodies a lesson learned, a challenge overcome, a victory achieved, reflecting the accumulation of knowledge and skills essential for reaching one's goals.
Encircling this staircase is a circle, representing the boundless opportunities and infinite possibilities that arise from ongoing growth and progress.
Secondary Logo
This should be applied particularly in situations where the colour palette is dark and contrasts with the main colour scheme of the primary logo.
Logo Clearspace
A logo typically needs sufficient clear space around it to maintain clarity and impact. A general rule of thumb is to ensure the clear space is at least equivalent to the height of a key element in the logo, such as the height of a capital letter in the brand name or a specific part of the logo mark. Please ensure at least 10% clear space around the logo, based on its height or width, to maintain clarity and impact.
For example: For a 500x500 px logo, if we assume a significant element (like a capital letter or logo mark) is 50px on all sides - this ensures the logo is not crowded by other elements and retains its visual prominence.
Media Kit
Our media kit offers essential resources for press, partners, and collaborators to represent our brand accurately. Download logos along with guidelines to ensure consistent and correct usage.
Things to Avoid
Logo Placement
The logo is an important component of our brand identity, and as such it's crucial not to distort or misuse it in any way.
Do not rotate the logo
Do not change the logo colour
Do not place the logo over low visibility
Do not add gradient to the logo
Do not distort the logo
Do not place the logo over on image that is too busy
Do not use the logo in a sentence
Do not place text over the logo
"These guidelines help us share the Where U Elevate brand story consistently and responsibly. By following them, we ensure that our brand is represented accurately and stays true to its values, while also protecting its integrity."