Key Responsibilities:

• Performance Marketing: Plan and execute performance-driven marketing campaigns across multiple digital channels. Monitor and optimize campaigns to maximize ROI, focusing on key performance indicators (KPIs) like conversion rates, customer acquisition costs, and revenue growth.
• Lead Generation: Develop and implement effective lead generation strategies. Utilize channels such as paid ads, email marketing, and content marketing to generate high-quality leads that convert into customers.
• Search Engine Optimization (SEO): Conduct comprehensive keyword research and analysis. Optimize website content, meta tags, and other on-page elements to improve organic search rankings. Work closely with content teams to produce SEO-friendly content.
• Social Media Marketing: Manage and grow social media profiles on platforms like Facebook, Instagram, LinkedIn, Twitter, and others. Create and schedule engaging content, monitor social media trends, and interact with the audience to build a strong online community.
• Online Reputation Management (ORM): Monitor online reviews, social mentions, and brand sentiment. Develop strategies to enhance the company’s online reputation and address any negative feedback promptly and professionally.
• Pay Per Click (PPC): Create, manage, and optimize PPC campaigns on platforms like Google Ads, Bing Ads, and social media. Focus on maximizing click-through rates (CTR) and minimizing cost per click (CPC) while achieving campaign objectives.
• Analytics and Reporting: Track and analyze campaign performance using tools like Google Analytics, SEMrush, and social media insights. Provide regular reports on campaign performance, insights, and recommendations for improvement.