Case Study: Develop a Marketing Strategy Model for Rangestorm platform by Bhumi iTech

With the rising competition in almost every field, one needs to realise that vision is more important than merely a functional eye. When we are faced by any problem, the solution always begins with analysis of the situation you are trapped in. So here comes your chance where you get to show off your analysing skills, The Case Study Competition by Techniche 2023 at IIT Guwahati.

The Case Study Competition is a refreshing, stimulating and dynamic contest, through which teams coming from individual colleges have the opportunity to learn from and compete against teams from other participating colleges, in an environment which is empowering team building, harnessing competitiveness and encouraging innovative thinking. This competition consists of case study analysis and presentation of the solutions.

The main goal of this event is the promotion of business education. In today's ever more competitive markets it is of utmost importance for every aspiring entrepreneur to constantly improve, learn, acquire new skills and competences and to develop into future leaders.

About Bhumi iTech:

Bhumi iTech was founded by a bunch of technology enthusiasts who came together to lay the foundation of a high tech business unit to work on futuristic technologies. Eventually we attained momentum and the team size expanded. As a result of relentless effort and a zeal to excel, we launched our state of the art offerings in the world of cyber security.

Our cyber security solutions suite comprises a Rangestorm, Security Operations Center (SoC), Breach and Attach Simulator, NMS, Hyper Converged Infrastructure platform and PxP (Learning Management System). By virtue of these solutions the organizations can have a holistic view of their IT and network security infrastructure. It provides a central point for coordinated efforts to monitor, assess and defend against cyber-attacks. Moreover the user can simulate his IT and network assets to create a hyper realistic environment, where the organization’s cyber warriors can practice and hone their skills to defend against cyber-attacks. The platform can be used to train the manpower across multiple locations at once.

Our ‘Rangestorm’ platform is a simulated and emulated environment that provides a sandboxed infrastructure for the Cyber Security real time scenario based training. It provides the dual benefit, helps team members recognize the symptoms of a Cyber-Attack and practices implementing actions to mitigate the harm an attack can cause.

Our mission is to create and sustain safer cyberspace to promote National Sustainability, Social Well-Being, and Wealth Creation. A gridlock for cyber security organizations today is people because of a massive shortage of skilled cyber security professionals. Sometimes understaffed teams fail to manage thousands of incidents. So our mission is to help cyber security professionals to gain upper hand in mitigating cyber attacks

You can refer the below resources:

• A business model canvas is a comprehensive view of how a business will shape. You can read about canvas and how to prepare it online. Here is a link which will help you draw canvas: https://drawio-app.com/blog/business-model-canvas/
• For the marketing model, you can refer to various competitors offering Cyber Range solutions globally and Learning & Hands on programs.